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Be Pure, a nourishing mask designed to hydrate the hair and make it incredibly soft and radiant. Indispensable for regaining new vitality, it does not weigh down the hair. Nourished to the tips, the dry and dull hair regains sweetness and silkiness, becoming again bright and easy to comb. Deep hydration and localized nourishment are ensured by the formulation based on Organic Oat Extract and Organic Poppy Petals.